Welcome
Fosters Traditional Foods is a leading supplier of speciality foods to the UK independent retail sector. The company began over 30 years ago, when it sold quality bakery products from a single van and has grown to be an expert in quality ambient products delivered to customers nationwide. We work closely with garden centres, farm shops, delis and small independent outlets to maximize their sales of food items across a range of product categories which include confectionery, bakery, preserves and food gifts.
Fosters has a number of own brands which are perfectly positioned to meet the needs of our customers – these include Fosters, Home Recipe and John Lusty and you can find out more about these on our “Products” page. However, we are also proud to offer the most flexible personalization service in the UK. For very small minimum order quantities, you can have your own company name and logo applied to a wide range of quality products. See our “Personalisation” page for more details.
We have an extensive range of over 2000 products and a sales team of over 20 people who visit our customers personally to make sure they get the very best service possible. If you would like to contact us to find out more or you would like to discuss opportunities to stock our products then please go to the “Contacts” page – we would be very pleased to hear from you.
Fosters gets a "new look"
After many successful years, the Fosters logo has now been updated to bring us up-to-date with changing customer trends and expectations. We have maintained the horses as a symbol of our heritage but have introduced a new colour scheme and increased the presence of the Fosters brand name.
You will already see the new logo on some of our recently launched products. Our unique Fosters tray cakes are packed with fruit and are beautifully presented in wooden trays which can be reused at home for baking. [Picture of the tray cakes] We have also introduced the new look to our range of sugar bars which have been significantly improved in terms of taste and visual appeal. These products also free from artificial colours and flavours.

Initial feedback to the new Fosters branding from our retail and end-user customers has been extremely positive and we look forward to rolling out the new logo across our Fosters product range.